Starbucks Odyssey Program

Starbucks has chosen to make NFTs as part of the rewards program. Recently, we have seen Starbucks initiate its Odyssey Program to promote brand longevity. It allows its customers to earn and purchase digital assets that unlock exclusive experiences and rewards. The Starbucks Experience begins with something called "Journeys." Customers can take on challenges to deepen their knowledge of the Starbucks brand to earn a digital collectible.

As the journey is completed, members gain collectibles called "Journey Stamps" (NFTs), which will include a point value based on rarity. The artwork on the NFTs is being co-created by Starbucks and outside artists. A portion of the proceeds from selling the limited-edition collectibles will be donated to support causes chosen by Starbucks employees and customers Additionally, limited edition NFTs will be available to purchase within the program.

The Odyssey Program is looking to award its customer base for its loyalty and offering experiences like virtual espresso martini-making classes, access to unique merchandise, artist collaborations, or trips, deeply integrating their current loyalty program with something evolutionary. Versify loves the direction that Starbucks is taking as we strive to make same evolutionary decision to help foster customer engagement in the Web3 space.


Versify & Customer Loyalty Programs

The non-fungible tokens have been the center of the universe for the brandings space. NFTs will continue to pour into the loyalty programs as more come into the digital age. Making a significant investments to revolutionize their customer loyalty programs. As a result, they are generating new revenue streams and replacing old ones

Coca-Cola, Adidas, Nike, and other large brands have noticed the opportunity and began spinning similar initiatives like Starbucks. Brands providing digital ownership will unite to unlock value for holders across markets as they evolve. Versify strives to simplify the process for all brands.


We Reduce the Friction

Versify enjoys removing the friction of deploying a digital collection to help businesses engage with their customers long-term. Large brands have the resources to hire developers to conduct a bespoke fit for their brand. Here at Versify, we streamline the process and make it affordable once you are in your dashboard.

  • Create a Product within your account by uploading and describing your NFT. Our out platform handles all the backend work of coding and deploying your NFT on the Polygon Blockchain

  • Airdrop 25 NFTs freely to your friends, family, or colleagues, so you are familiar with the process. From there, we allocate your digital collectible in a URL Link, where you have the choice of the digital medium to distribute your collection!

The technical aspect is a large barrier for many to enter the space as we have noticed. Our team has met countless of creators who have the passion to engage with their customers long term. They are just met with a technical & costly barrier to create the infrastructure. Versify is here to help change this.

We look forward to helping you on your journey. If you have any questions at all, feel free to give us a chat!

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